About Us

The early days

Founded in 2012 following the successful sale of his award winning agency 1090 Communications, Mark Hayward established Sway as a specialist consumer media relations agency which was quickly recognised at the PRIDE awards for an outstanding consumer relations campaign.

Regional and national media relations specialist

From our early days, Sway has delivered results driven regional and national media relations campaigns.

We have since delivered projects regionally for B&Q, Coke Cola, Barclays, Marriott, The National Lottery, Costa, Starbucks and the FA to name a few, and nationally for many including MIND, Hilton, New Zealand in Depth and Strider.

Going global and the launch of our international PR network

Our reach rapidly grew with launch of our International Media Network the addition of associate offices in New York, Singapore and Australia. The network established by Sway has now opened up the opportunity for global media relations campaigns, at a cost that is achievable for all.

Our global media relations team has allowed clients, such as Off the Map Travel, to make huge impacts on international markets with year-on-year growth as a result of the network established by Sway.

Project management and digital marketing

In addition to media relations, Sway has developed a strong consultancy and project management reputation through which it has supported a variety of projects most recently in Qatar through IMG and Josoor Institute.

As part of our consultancy work, Sway manages digital marketing campaigns for clients from website development to SEO content and technical planning.

We are different because…

  • We only have senior, experienced practitioners working for Sway
  • Integrity in our work is paramount
  • We truly champion the brands we work with
  • We are always available
  • We respect and value everyone’s opinions and input
  • Success is fun and we enjoy our work
  • We are passionate about what we do

Our philosophy

A part of your team: We do not see ourselves as separate to your business, but a department of your own business. No question it too small. No problem is insurmountable.

PR with sound strategy that works: Sway is built on a philosophy of creating and delivering quality communications strategies seeking a maximum return on minimum outlay.

Over deliver: We develop realistic, achievable communications strategies that work. We are always aiming to go that extra mile to surpass your expectations.

Do what we love, love what we do: We still get excited about landing those influential pieces of coverage and will never lose that fire and drive to uncover the next big opportunity.

Listening, not hearing: We really listen to what will make a real difference to your business and make communications plans to address what really matters.

Innovate, not recycle: Every campaign is unique. Our team develop creative, yet practice, solutions that generate results.